WWE Wrestling tour Sovereign Bank Arena tickets On January 7, 2009, WWE Wrestling announced that all 3 brands (Raw, SmackDown!, and ECW) would be broadcast in HD, codenamed "WWE HD" starting with Raw on January 21. WWE Wrestling invested an estimate of about $20 million dollars on new recording and broadcasting equipment to prepare for the move, as well as new pyrotechnics and lighting. The move replaced the Raw, SmackDown!, and ECW sets with a new state of the art set shared by all brands.
In 2000 the WWF, in collaboration with television network NBC, announced the creation of the XFL, a new professional football league that debuted in 2001. The league had surprisingly high ratings for the first few weeks, but initial interest waned and its ratings plunged to dismally low levels (one of its games was the lowest-rated primetime show in the history of American television). NBC walked out on the venture after only one season, but McMahon intended to continue alone. However, after being unable to reach a deal with UPN, McMahon shut down the XFL.
On June 25, 2007, Raw was scheduled in Corpus Christi, Texas to be a three-hour special memorial show for the (kayfabe) death of the Mr. McMahon character. Two weeks earlier, the show had broadcast an angle in which Mr.McMahon was murdered by a bomb planted within WWE Wrestling's limousine. The 'Mr. McMahon' tribute was cancelled on the day it was due to air after it was learned that current superstar Chris Benoit and family were found dead as well. The show then became a three-hour tribute to Chris Benoit. What made this tribute different from others (e.g. Eddie Guerrero and Owen Hart) was that the show had no original matches and no live audience. Instead, the three-hour show aired highlights from the WWE Wrestling DVD 'Hard Knocks: The Chris Benoit Story', and a selection of Benoit's most famous matches. Several wrestlers paid tribute in the form of real interviews about him, and Vince McMahon broke character to address the viewers about what had happened. However, when the facts of Benoit's death came to light, WWE Wrestling pulled this episode from international markets which aired Raw on a tape delay basis. Several channels announced the episode was being withheld for legal reasons. A substitute Raw, hosted by Todd Grisham from WWE Wrestling Studios, was created featuring recaps of John Cena's WWE Wrestling Undisputed championship victories, mainly the ones that had occurred over the past year. The episode started with a message from Vince McMahon which originally aired on the June 26 edition of ECW. Some countries that received WWE Wrestling programing up to three weeks late had all Chris Benoit matches edited out. The WWE Wrestling even removed all Chris Benoit matches and interviews from the 'WWE 24/7' service.
Friday Night SmackDown began broadcasting in HD beginning with the January 25, 2009 edition of SmackDown, where a new set debuted that is shared among all three WWE Wrestling brands. Following the first broadcast in HD, the iconic exclamation mark used since the show's inception was removed from all references pertaining to "SmackDown" including the official logo.