WWE Wrestling concert Reliant Stadium tickets On February 3, 1997, Monday Night Raw went to a two hour format, as the Attitude Era was starting to come in full stream in the WWF. In an attempt to break the momentum of what had turned into ratings domination by WCW's competing Monday Nitro, Extreme Championship WWE Wrestling concert tickets (ECW) was brought in as Jerry Lawler "challenged" ECW on February 17, 1997. In an episode where Raw returned to the Manhattan Center, the "challenge" answered on the following week's show with Taz, Mikey Whipwreck, Sabu, Tommy Dreamer, D-Von Dudley, and the Sandman. ECW owner Paul Heyman did a call-in interview on Raw the week after that.
Wrestlers now would become show-exclusive, wrestling for their specific show only. At the time this excluded the WWE Wrestling Undisputed Championship and WWE Wrestling Women's Championship, as those WWE Wrestling titles would be defended on both shows. In August 2002, WWE Wrestling Undisputed Champion Brock Lesnar refused to defend the title on Raw, in effect causing WWE Wrestling's title to become exclusive to SmackDown! The following week on Raw, General Manager Eric Bischoff awarded a newly instated World Heavyweight Championship to Raw's designated #1 contender, Triple H. Due to the fact that since the WWE Wrestling Undisputed Championship was now SmackDown! exclusive it was no longer seen as "Undisputed". Following this, the WWE Wrestling Women's Championship soon became Raw-exclusive as well. As a result of the Brand Extension, an annual "draft lottery" was instituted to exchange members of each roster and generally refresh the lineups.
On January 4, 1999. Mick Foley, who had wrestled for WCW during the early 1990s as Cactus Jack, won the WWF Title as Mankind on Raw. On orders from Bischoff, Nitro announcer Tony Schiavone gave away this previously taped result on the live Nitro, and then sarcastically added "that'll sure put some butts in the seats"; over 600,000 viewers changed channels to watch Raw. This was also the night that Nitro aired a WCW World Championship match in which Kevin Nash blatantly laid down for Hulk Hogan after Hogan poked him in the chest. The next week, and for months after, many fans in the Raw audience brought signs which read, "Mick Foley put my ass in this seat!"
On the other hand, it has been failed to be mentioned in public outside WWE.com that because of the Wellness Policy, physicians were able to diagnose one of their performers with a heart ailment that otherwise would have likely gone unnoticed until it was too late. In August 2007, then-reigning U.S. Champion MVP was diagnosed with Wolff-Parkinson-White syndrome, which if gone undiagnosed can be potentially fatal. The ailment was discovered while MVP was going through a routine Wellness Policy checkup.